The concept of CX has spread widely over the years among the marketers, engaging with the business metrics, such as the cost of acquiring a customer, rather than the interface performance metrics ("How long do I spend on the site?","How many errors do users make when filling out a form?").
However, it often happens that UX and CX are confused or overlapped. And companies may wonder: is it worth investing in CX or UX? On which aspect should we pay more attention to improve the results of our business?
To answer these questions, it is necessary to clarify and distinguish the two concepts to make them work together better.