For us at Conflux, the design answers the question "How does the user decide whether to click on the CTA or fill out the form? How can I influence this decision? ". The objective that the brand aims at is analyzed by adopting the user's point of view, studying his characteristics, his needs, and his demands. It's time for the decision: the landing page will have to provide the answer to your question, the solution to the problem that maybe you didn't know you had, or that you hadn't yet focused on.