The expert analyzes are a category of methods, particularly widespread in the field of user experience, in which researchers identify the points of improvement of the system without directly involving users, but on the basis of consolidated guidelines. Depending on the methods used in the process and the possible use of heuristics, it can be declined as "heuristic evaluation" or "cognitive walkthrough".
(To explore the topic of expert evaluation and the variations within this category of methods, we recommend the post on Jeff Sauro which introduces the PURE method).
Through this examination of digital interfaces, supported by heuristics and best practices, it is possible to map usability problems, finding a solution to the defects that impoverish the user experience; it integrates appropriately with other user research techniques, and often guarantees an excellent relationship between the time invested and the results (in terms of highlighted criticalities).
How do we conduct expert analysis in Conflux?
Conflux, thanks to the expert analysis, is able to trace the main problems of usability and accessibility to identify the defects of the user interface and suggest concrete and performing improvement actions based on references coming from scientific reading and design practices.
To reduce the subjectivity of the evaluation, our procedure provides:
- a consolidated method of classifying the identified criticalities and opportunities
- the systematic involvement of several UX researchers to verify the solidity of the results
- cataloging of results based on priority, defined on the basis of
- - impact on user experience
- - ease of fixing
In this way, we guarantee accuracy and reliability of the results, and we support our customers by providing not only a mapping of the critical issues, but also actionable insights for the subsequent redesign actions.
Contact us to optimize the user experience of your digital product by aligning it immediately with the goals of your users / customers and your business goals.