In the last few years, e-commerce is growing constantly and does not seem like it wants to stop: according to the research of Statista, at the end of this year, the sales on E-commerce will reach a volume of about $ 2700 billion, and in 2021, it is expected to reach $ 4500 billion.
Investing in the launch of e-commerce or optimizing the already existing one is fundamental to avoid falling behind the competition, intercepting the real needs of its users.
For this reason, here are 5 key tips for you to improve your e-commerce and to increase sales.
1. Make checkout from your e-commerce easier
An intuitive checkout, which requires the least possible number of clicks and does not have many fields to fill out for the user, greatly speeds up the process and invites the customer to purchase. This is why it is important, even for a good customer experience, to limit the user's effort to conduct essential operations, not abandoning it to itself during the flow, but guiding it and channeling it into a path that on the one hand can help it reaching its own objectives and on the other, it can direct him towards the company sales funnel.
2. Always make the Search Bar visible in your E-commerce Website
It is probably one of the key elements of an e-commerce website: the customers who arrive on your site may not immediately find what they are looking for and for this reason, they may want to look for and know if they can find what they need in your online store. The internal search must always be present on every page of your e-commerce website, in the foreground, usable at any point of the navigation, making sure that the icon to indicate it is that of the magnifying glass (well recognizable and clear to the user).
3. Present your e-commerce products to the fullest
On the market, many e-commerce websites and competitors sell your product or service. So why should a user choose you and your site to make a purchase? In order to increase sales, it is also essential to capture the user's attention, presenting and describing your product to them to the best. For this reason, it is important to insert images with a high resolution, preferably on a white background and with optimal framing and lighting.
Even the insertion of a video can be much more functional than the images to show the characteristics of some products. Do not forget about the text: a clearly written, complete and optimized content (according to the words that most likely your users would use to search for a product that meets their needs) contributes to making the navigation and user experience better and to the conclusion of the purchase on your site.
4. Make browsing simple on your e-commerce
One of the concepts that must guide the realization and optimization of your e-commerce website is simplicity. E-Commerce rich in calls to action and links is likely to confuse the users about the actions they must take. It is enough that a single message is clear and visible so that the customer can understand, for example, where he can find what he is looking for and what he must do to complete the purchase.
In fact, as reported by a research conducted by Forester Research for every dollar invested in User Experience, the company can expect a return of 100 dollars.
In summary, here are the basic rules that should be respected in e-commerce to capture the attention and persuade the user to purchase:
- Make the call to action of the purchase visible: make sure that the time between the interaction with the product and the click to insert it into the shopping cart is reduced
- Make the shopping cart visible, so your customers always know the status of their purchases
- Refine the purchasing process: try to reduce the steps between the insertion of the product in the cart and the checkout and make sure that they are few and flexible so that your customer does not lose and does not abandon the cart.
5. Analyze your e-commerce data consistently
A constant data analysis of your e-commerce allows you to have a clear overview of what works and what is wrong on your website, so as to monitor and track traffic to improve the sales process. Analyzing the situation, therefore, identifying the problems and formulating a hypothesis to solve them are the first steps to design strategies and changes that can improve the design and the performance of your e-commerce.
Do you know how many times your users leave your e-commerce website due to problems related to the user experience? The best possible positioning is not the only factor that will not make you sell more if your customers easily abandon the cart.
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